About
About Natallia
I came to real estate from a background in business, management and finance, but my interest in homes has always been more personal.
I grew up in Minsk, Belarus, studied business in Warsaw, where I earned my MBA, and later built my life in Northeast Florida. Living in different places taught me to notice how much the character of a place matters. The architecture, the landscape, the way neighborhoods develop, and the way a home actually feels to live in.
That perspective shapes the way I work today.
As a Broker Associate with ONE Sotheby’s International Realty, I advise buyers and sellers throughout Northeast Florida, with a particular focus on Ponte Vedra Beach, Jacksonville, St. Johns, St. Augustine and the coastal and private communities surrounding them.
My work includes luxury homes, new construction, relocation and second homes, including advising international clients considering property in Florida.
How I Work
I pay attention to things that are not always obvious in a listing.
The homesite. The quality of the view. The architecture and proportions of the house. How a community is likely to feel five years from now. Which upgrades add real value, and which simply add cost.
For buyers, that means looking beyond whether a house is beautiful and asking whether it is the right purchase.
For sellers, it means understanding what makes a property distinctive and presenting those qualities clearly to the market.
I do not believe every client needs more choices. Often, they need better information and someone willing to tell them what deserves their attention.
An International Perspective
My international background is part of how I see real estate.
I understand what it means to arrive somewhere new and learn a market from the outside. For clients relocating to Florida, that can mean explaining much more than houses. The differences between communities, coastal and inland living, private clubs, schools, new construction, insurance considerations and the everyday realities that do not appear in listing photos.
For clients already familiar with Northeast Florida, that same perspective helps me look at a property with fresh eyes.
I value good design, thoughtful decisions and straightforward advice. My role is not simply to open doors or market a listing. It is to help you understand what you are buying, what you are selling, and what matters before you make the decision.
Natallia Prakharenka
Broker Associate
ONE Sotheby’s International Realty